But don’t expect to see Superman saving a baby or Douglas Bruce shaking hands with actors on the steps of City Hall.
The commercial, which will air during news programs on Channels 5, 11, 13 and Comcast, includes only a voice-over and the names of the five candidates in black and white.
Bruce, who is leading the slate of City Council candidates, said the TV ad was meant to be low-budget.
“We are fiscal conservatives,” Bruce said in an e-mail.
“We will spend much more on air time than production cost,” he wrote. “Voting for us is a simple black-and-white choice of fiscal conservatives versus RINOs and liberals. Cutesy gimmicks, rock music, and frills are inconsistent with our serious and simple adult message. Here, simplicity is creativity.”
The goal of the commercial is to get voters to conclude in 30 seconds that they should vote for the five candidates on the slate, he said.
“That requires mentioning FIVE names and showing those FIVE names on the screen. We can’t just refer people to a website; couch potatoes won’t do that. We explain why voting for all five of us is essential. If we are to change the direction of city council, we need a majority of council seats, and to be a majority, that number is five.
“We are not running to have idle debates or 8-to-1 or 7-to-2 votes. Public policy is set by a majority. If voters are unhappy with the current majority attitude on council, they need to elect a new majority with a different approach. That’s why our slogan is, ‘Give us five, and we will reform City Hall,’” he wrote.