The City Council’s investment in a giant rooftop mural showcasing Colorado Springs as the proud home of the U.S. Olympic Committee paid off Monday.
The mural, which is being painted on the roof of a downtown building facing Interstate 25, was seen in approximately 160 countries during aerial filming of the USA Pro Cycling Challenge.
That’s more than 20 million viewers worldwide, according to organizers.
The mural could even be seen while Tour de France winner Cadel Evans raced down Colorado Avenue.
Sure, the mural wasn’t finished in time for the U.S. Women’s Open.
But the exposure it got today was worth gold.
“This race, and the many world class sporting events that have occurred in the Springs this summer, are what helps to define this region,” USOC spokesman Mark Jones said.
“It feels like we’re on the precipice of a new era in our community, and I’m excited about the future of Colorado Springs. Things like the mural on I-25 tell the world something they might not know, and the more things we can do to tell the full story of our community, the more successful we’ll be,” he said.
Jones also said the city came up with a creative, low-cost way to reinforce the community’s connection to the Olympic movement.
“That’s good for everyone in the big picture,” he said.