When he announced a town hall meeting for Wednesday night, Springs resident Justin Burns went on the mayor’s Facebook page and suggested that Twitter would be “a great Q & A tool” to use for the event.
At least 200 million people actively use Twitter.
“Thank you Justin, that’s a great idea,” was the response.
But the mayor’s Communications Office didn’t chirp a single tweet.
The Gazette asked Chief Communications Officer Cindy Aubrey how many of her employees were at the town hall meeting and why no one — including a recent addition with supposed social media expertise — didn’t tweet from the event.
Here’s her response:
For the Town Hall meeting, we had John Leavitt, Mary Scott, Laura Benjamin, Julie Smith, Bill Beagle and myself.
John – Front door greeter and usher – helped with set up.
Julie – Videographer – helped with set up.
Bill – Videographer
Laura – Collected questions, took pictures and co-emceed with Steve Cox – also helped with set up
Mary – Took notes to write a summary for Q & A – to get something posted today for those who were unable to attend
Cindy – Event producer
Given the hour and the event, was not sure how large of an audience we would have on Twitter. I have to think about return on investment. I have included an article about Twitter time – and listened to panel of three Twitter uber users today – they all concur that 8-5 is prime time. We will discuss and even post a poll to determine if we should have someone tweeting at all events – or if resources should be allocated differently. This was our first Town Hall, so we learned from it. Our goal is to provide excellent customer service always. If enough of our citizens would like to get tweets, we will provide. http://pinterest.com/pin/270286415106330645/